5 Powerful Tips to Digital Marketing Success

Digital marketing is important for every online business. Here are 5 powerful tips to digital marketing success.

Search Engine Optimization (SEO)

Blogs are absolutely of no use if you do not fuel it with relevant and real content. It helps improve your site’s placement on search engines.

Make it easy for your blog visitors to post your content to their social media pages so that more visitors may be driven to your website.

Generally, positive reviews will have a strong impact on your search engine ranking. High rank obviously coax your target customers to your business.

Social Media

You can not afford to make mistakes on your social media posts. Ponder over and review twice before you post something on your companies social media pages. Avoid blunders.

Make sure that you get notifications for every new comments or message for what you shared on your company’s social media page. Because you don’t know if comments initiate good or bad conversations.

It might be tempting to jump on a trending hash tag, but before you do that, know where it originated from. Your negligence will cost you your company’s reputation.

Start taking your Website seriously

If you haven’t updated your websites since many years, do it now. Your website can generate high-quality enquiries, leads, phone calls and sales from interested prospective clients… so long as you do it right. Maintain today’s best practices and Web standards.

Most of the local mobile searches end in a purchase. So ensure that your website is mobile-friendly.

Your blog visitors get the link to your website and as they visit your site, are you able to impress them? Demonstrate your knowledge and expertise well on your website.

Email Marketing

An email marketing campaign is one of the best digital marketing strategies. You get to build good relationships with prospective customers by communicating with them on a regular basis. This assists you in increasing marketing ROI.

Email marketing is a perfect marketing tool for small businesses. It is cost effective and provides predictable results.

Facebook page, blog, homepage… find out where else your customers are active and post a sign up from there.

Content Marketing

Provide a free information that has real value to your prospective clients on your website, blog and posts on social media platforms along with the advertisements about your goods,services (or both).

Content should establish your company as an authority on a topic that matters to your audience. Once you have a thorough understanding of your ideal persona, research hot topics that matter to them and discover their burning questions.

Successful content marketing does not require large volumes of material. Content needs to be valuable to audiences. Value can be categorized into helping or entertaining – and ideally both.

Case for Digital Marketing in Healthcare

Digital Marketing Defined

Digital Marketing is defined as promoting of brands or products and services using multiple forms of digital advertising, like a brand’s website, email, Search Engine Optimization (SEO), social media, mobile devices, blogs, games, apps and other lead generation tools.

In order for any organization to create an effective digital brand presence using these devices, the first step is to create a digital strategy.

A digital strategy answers the fundamental questions of who an organization will engage andhow. Implementing a digital strategy puts a public face on an organization, thereby increasing outreach capabilities and raising an organization’s public profile.

The Business Case for Digital

As statistics reveal, performing well in digital is critical to healthcare organizations:

  • 72% of people use the Internet to find health information and services. (Pew, 2012)
  • Half of online health information research is on behalf of someone else. (Pew, 2012)
  • One in five internet users have consulted online reviews and rankings of health care service providers and treatments. (Pew, 2012)
  • Caregivers are more likely than other internet users to take part in a wide range of health-related activities online. (Pew, 2012)
  • 42% of people living with a disability have looked online for health information. (Pew, 2012)

Digital is not a short-term trend. It is the way the world is moving because no other medium compares in its ability to reach and engage such a wide variety of audiences.

Overall, digital budgets continue to trend upwards. According to David Moth of Econsultancy, 71% will increase their digital marketing budgets this year (2013). Robust growth in digital spending will continue into the future, with spending topping out at CA$4.51 billion ($4.55 billion) in 2016 (eMarketer, 2012).

Despite the continued growth, today many organizations still have not caught up to this reality, and therefore are misallocating their marketing dollars.

Organizations that properly allocate their marketing dollars and implement coherent digital strategies early will enjoy greater long term benefits. It is important to start as early as possible. As more and more organizations join the digital sphere, the space can become crowded, thus requiring a greater investment of time and resources to have the same impact. In addition, investing in digital early provides the time necessary to build institutional knowledge and develop habits that are consistent with industry best practice.

Increasing consumer reliance on the Internet for information means that health care organizations can greatly increase their revenue and brand by engaging audiences online. Whether a client is looking for directions, helpful hints or researching services, an organization may establish itself as an early leader.

Joining the digital revolution is a process that takes time, dedication and most importantly, a thoughtful and well-executed plan. While the importance of a solid digital plan is well known, it is not a race. It is never too late for an organization to realize the benefits of early implementation.

The Benefits of Embracing Digital

The benefits of embracing digital are clear-especially for healthcare organizations:

Increased sales: As consumers increasingly turn to digital channels to seek out information regarding important decisions, smart marketers are converting that interest into handraisers and sales. Well-managed digital marketing methods have a better probability of turning a casual browser into a client.

Stronger community relationships: Digital provides an efficient means to reach out to and cultivate an audience of residents, staff, patients and their families, leading to a greater sense of community.

Quantifiability: Unlike traditional advertising vehicles, marketing your organization can track, optimize, and improve every interaction through digital. This approach results in the best possible customer interactions and higher conversion rates.

Improved brand perception: When asked, 94% of prospective patients said reputation of facility is important in hospital selection (Google, 2013). Brands can pay attention to what people are saying about their organization online. While it is impossible to completely stop negative comments, organizations can respond appropriately and mitigate their effects with positive content. By engaging they make it personal and have the opportunity to improve brand perception.

Google and Its Tools for Effective Digital Marketing

It may seem like a small deal but in reality digital marketing can actually lead to great amounts of profits and revenue. It is one of the most cost effective and efficient advertising methods today. More and more companies have shifted to advertising their products using digital marketing techniques. The main reason being that, everything these days is being done electronically; people watch TV all day, talk on their mobiles phones constantly and use the internet a lot. This is why digital marketing has become one of the most efficient tools for companies.

As effective and efficient marketing is not an easy task, many agencies and companies have opened up to help people with their digital marketing issues and plan out the best possible strategy for companies. These agencies and consultancies have gained immense popularity due to their services and many now consider getting professional help about it from them.

Some common forms of digital marketing are banner ads, web blogs and paid search engines such as Google. Now it’s a widespread notion that Google, the market leader in online services, has no incentive to pursue innovation as it is already at the top. However, over the past few years, Google has been involved in a lot of research and development. A major stride has been the creation of its website “Google Ad Innovations” to give its innovation oriented goals a share of the spot light.

Google’s new Ad targeting technology is a benchmark in its stride to become even better and is divided into two sectors, Internet Based Advertising and Remarketing. The former lets advertisers put their ads on websites that are linked to their products and the latter “cookies” users who frequent a website and when they visit back they are supplied with useful information.

Another feature Google has come up regarding video targeting is the “in stream” option, which plays a short clip before online videos are viewed and the text overlay option, which provides text bars on top and bottom of the video as it plays.

Now that Google has bolstered its arsenal of ad solutions, it is easily the number choice for advertisers. With flexible needs that can suit all, it is the ultimate online marketing solution. It has put Google in the driving seat of the online advertisement market. The main attraction for advertisers is the fact that Google will make their ads reach out to all potential customers; be it casual browsers or content readers. The Google Content Network combined with re-marketing technologies really does provide a complete solution.

Regardless of whether Buying, Renting or Selling an Estate Representative Can Help

Not everyone examines transferring as though it’s really a true blessing. Of course, there are certainly fantastic reasons behind relocating. A wedding, as an example, is a fantastic purpose to change from a small condominium. A young family anticipating a baby is among the most memorable reasons to look for a much larger residence. Accomplishing a dream career could have the whole family members excited about a transition. In addition there are the reasons individuals are not looking forward to relocating. There could be a fatality in the family unit. Perhaps a divorce is definitely needing the family house to go up for sale. A poor financial decision could possibly have a household transferring to a scaled-down residence. Whatever the reason house estate agents are unquestionably who actually to turn to for direction. These kinds of qualified personnel know which current market and can quickly market or even allow you to buy a new home.

Browsing real estate market place can be difficult. You really need someone to help you. In order to sell your own family home then home estate agents can help you get the best price tag. They will give you advice of straightforward steps you can take which will make the house sell off for the maximum amount of funds as you can. It will always be a good point to generate the maximum amount of dollars as one can on a property offer. It is going to undoubtedly help in securing a brand new residence. Sometimes just adding a few plants towards the yard is likely to make a massive variation. Real estate agents can help with the house listing so that your home actually reaches the right men and women and thus to a speedy sale. This is very useful when time is critical. Many house sales are time sensitive as not many people are able to to pay out for two properties at one time.

Maybe purchasing a home is not what you ought to carry out soon after marketing one. If that may be the truth then letting agencies can easily aid in locating a wonderful household or flat for rental. There are lots of fantastic locations which can make wonderful homes with no added pressure of a house loan. This can be the best practice to go for some people and provides these people a little more overall flexibility. As with a residence, a realtor can assist with finding the right areas to let.

Implement the “5Cs” Strategy Into Your Digital Marketing Mix

Marketing in the digital space has evolved immensely over time. There has been an explosion of new processes, new communication technologies and new marketing channels to advertise and promote your business. It’s a big change now! Everybody is utilizing digital marketing tactics to reach out to their customers, you have to re-invent your strategy to succeed in the ultimate battlefield of digital war. A well-planned set of digital marketing goals will help you measure the performance of your marketing activities and get real results. Implement the ‘5Cs’ strategy into your digital marketing mix to get closer to your business marketing goals:

C – Connect: Connecting your brand with target audience is the first step toward marketing success. The customer is the CEO of your business. To create a brand your customers will love you need to connect with them. So how do you make a connection with customers? It’s through social networks, email, website, blogs and search engines. Building a meaningful, emotional connection is vital for establishing successful customer relationship.

C – Converse: Just because you know well about the features and benefits of the range of products and services your company provides doesn’t mean that your customers are also aware of them. Communicating directly with your niche community is necessary to inspire brand awareness. Customers want to be emotionally impacted during their entire journey of commercial existence. Keep in mind some of the right ways of customer communication – send personalized emails, create content based on customer needs and engage in conversations on social channels.

C – Characterize: A business is one that customers only know while a brand is one that they love. You have too many competitors selling the same services as you do. How are you different from them? What is so unique about your products? You need to characterize your business to build a brand that customers love to recommend. You need to convince customers about the benefits that they can gain from using your services. People choose a product based on the value they receive. So be unique, be distinctive to get more recommendations and repeat customers.

C – Captivate: If you don’t understand the value of customer engagement and instead, focus on sales pitch, then you will definitely fail in the long run. Engaging with your target audience is necessary to retain existing customers and attract new ones. To captivate your customers you must provide useful information through all digital marketing channels, make all conversations two-way, serve your customer needs when they want, and become an honest, empathetic & assertive communicator.

C – Convert: The ultimate aim of your digital marketing campaign is to convert prospects into buying customers. Your customer conversion strategy requires a complex combination of value proposition, customer online experience management and customer feedback. Reach the customers at the right time and right content to move them through the conversion funnel.

If your business starts using the ‘5Cs’ digital marketing strategy, you will be able to better connect, attract, engage, communicate and convert potential customers. With more repeat customers and more conversions, your business will become sustainable. The 5Cs will yield the greatest wins to help your business grow and get bigger!