Monthly Archives: December 2016

Why It’s So Important to Have an Efficient Digital Marketing Strategy

Most traditional business owners don’t have a full understanding of why it’s so important to have an efficient digital marketing strategy. As recently as the 1990s, it was not standard for all businesses to have a presence online, but today, an efficient digital marketing strategy has the power to make or break your business.

Think about it. How many mom-and-pop organizations in your area depend on the foot traffic that walks past their front door? For example, I grew up in Cleveland, Ohio where there are lots of small, locally-owned restaurants, and compared to the way things were back in the day, they’re suffering to maintain a strong business because they’re missing out on marketing channels their competition is taking advantage of. Yelp has done a good job of giving the small guy a shot at getting a bigger piece of the pie, but serious business owners will agree that they need to have their own understanding of how to leverage the internet in order to gain access to the masses.

An efficient digital marketing strategy always includes these basic components:

1. A solid social media presence
2. Promotions & email marketing strategy
3. A blog – your business’ “home” on the web

Let’s look at these in greater detail…

1. Social Media Presence: Social media is perhaps the easiest part of creating an efficient digital marketing strategy, and for new internet marketers, it’s a great place to start. My suggestion is to start with a Facebook business page. Facebook has a total of approximately 1.25 billion users, and a brick-and-mortar business like a restaurant, salon, or a barber shop can be just about 100% sure that the people they’re targeting are active on the site. Setting the page up is simple, and there are step by step instructions to insure you set up the right kind of page. And, based on your existing knowledge about the customer’s “avatar”, you can even pinpoint users in your geographic location who like “corned beef” or “barber shops”… or maybe even a competitor of yours. Once that’s done, you simply create a pay-per-click (PPC) campaign. Eventually, you’ll have a strong following that you can migrate out using an email signup form – a little more advanced, but that leads us to the second component in an efficient digital marketing strategy.

2. Promotions & Email Marketing: Promotions are important to every business. Here in the U.S., the fourth quarter of the year is when retailers make their final push for the end of the year, by taking advantage of the marketing opportunities provided by the holidays. This year, I actually saw the Halloween stores setting up shop in July! Since the downturn in the economy, businesses have pushed harder and harder to reach customers so they can hit their revenue goals. The four major holidays in the fourth quarter are Labor Day, Halloween, Thanksgiving, and Christmas. Successful businesses of all sizes take advantage of these holidays by offering promotions to their customers and target market. Just think about all the emails you get from department stores (Labor Day Sales), craft and party supply stores (Labor, Halloween, Thanksgiving, and Christmas), grocery & department stores (Thanksgiving & Christmas), and the list goes on. Think of the cool promotions your business could run by leveraging the followers you’ve amassed on Facebook to announce an irresistible promotion you’re offering to help them get ready for these holidays! By simply adding a form to your Facebook business page using an email autoreponder like Aweber or GetResponse, you can gather their email addresses to send them things like coupons, or exclusive store event invitations. Not only does this generate incremental revenue for your business, but it builds good will between you and your customers. It also helps you generate new business as your audience shares your content with their friends.

3. Blog: Having a blog is perhaps the most important part of creating an efficient digital marketing strategy. Most people who go into business do so because they’re somewhat of an expert in their niche. If you open a massage parlor, you probably graduated from massage therapy school, and you know a little something the benefits of massage. Write about it. Your customers will appreciate knowing what techniques will work best for them. Your blog is your business’ home on the web, and the search engines LOVE a good blog. Google, Bing, and Yahoo automatically pick up on your content when you use keywords and HTML coding correctly. As your audience grows, and traffic to your site increases, you’ll begin to see it appear at the top of the search results. This is what we call search engine optimization or SEO. (Don’t worry – it’s all much easier that it sounds.

Are you seeing how all of this ties together? By using these tools correctly, you can literally create your own “web on the web”. Having an attractive Facebook business page, and connecting it to your blog and email autoresponder puts you well beyond square one in creating your digital marketing empire.

Influencing Consumer Behavior Through Digital Marketing

Businesses are finally catching on! The need to move online has finally been taking seriously. Companies are moving to the internet quite rapidly and those who haven’t yet are definitely intending to.

A 2010 spending report that compared  different trends from US and UK companies provided some great proof that social media and digital marketing is the way to go.

The survey provided that 46% of companies planned on increasing their overall marketing budget, and that 70% of them were specifically planning on increasing their budgets for offsite social media sites. These sites included Facebook, Twitter and Twitter. While clearly this shows an increased desire to market more, more importantly it singles out the need to invest more money into social media sites.

What exactly is digital marketing and does It help influence consumer behavior? Digital marketing is the process of using different channels to reach consumer’s. It is the act of promoting and selling your brand using digital forms of advertising. Such forms include radio, television, internet and even cell phones. Traditionally many companies were reluctant to use this type of marketing as well as social media because of the lack of return on investment and knowledge of it. But slowly companies are slowly starting to invest time and money into understanding these procedures. The 2010 report even provided that a majority of companies claimed to have a good understanding of digital marketing on investment.

Digital Marketing Trend to Become More Humane

Digital marketing trends change often, though not often, to fetch better and more appropriate results. Marketers use different ways to bring their businesses in search engine results, ethical and unethical; but in the coming years finding their way using unethical techniques will lead to rough roads. It will be harder for those who have abandoned the marketing ethics, while the customers rejoice with better user experience and informative content.

Once upon a time, meta tags, keywords, and optimized images defined responsive web designing. A good content together with keywords, hashtags, and links were the parts of search engine optimization (SEO) or social media marketing (SMM) strategies. But now, SEO and SMM are no longer restricted to those elements as Google is changing its search algorithm, and Facebook using different strategies on form feeds to fetch what is more useful to the user.

Time for user-friendly, ethical ways

Brands using unethical ways to get more likes for their promotional posts may lose their sites in black holes. You are in a safer zone if you use ethical ways to promote content that brings better experience for the user. But if you are using shady ways, then it is time to consider some of the tips mentioned in this article.

Social media to redefine organic searches

Facebook has recently planned to include a dislike button to help users express displeasure over news or promotional content. This may give different messages to many, but the Social Media Giant is clear in its way to pull quality content in the search and eliminate junk posts. Ditching hardcore promotional posts and promoting useful posts with great content improves user experience and gives your business a much-needed breather.

In case you are reusing promotional content on Facebook, it’s better to use unique content for every post. It is because in future such posts may not appear in News and Feeds section.

Structured Tweets to trend

Google is not interested in hardcore SEO results, as it wants to see more humane experience in the search results. It may incline more on Facebook and Twitter social media results optimized with images, links, hashtags, and great content that delivers value. With such interesting things happening in social media, digital media interactive marketing creates yet another milestone with brands taking to meaningful and humane ways to reach users.

Google reaches out

Regularly working on your Google+ posts to link Facebook and Twitter posts though keywords, images, and hashtags would help you stay on the search. Following the basics of social media in every promotional post keeps you firmly grounded in the digital media battle!

 

Is Digital Marketing Important for SMEs?

Today, the world resides online and there is no denying this. People are using the internet more than any other mode of communication. And digital marketing is truly playing a versatile role in order to connect with the masses and generating successful marketing leads, especially for small and medium enterprises.

SMEs have their own set of challenges defined in terms of budget constraints, limited resources, growth challenges etc. Digital marketing is a handy promotion tool for these companies. Given its infinite reach and minimum investment, digital marketing proves to be a boon for small businesses.

Digital marketing also brings the world closer. If you can appreciate, how much smaller the world feels with the advent of Internet. Internet indeed has made it easier for a client in his country to directly discuss business with his counterpart living in any other country. This in turn has reduced the cost incurred by businesses in moving from one place to another for meetings and conferences.

It has also made it possible to understand the business trends happening around the world. Through news posts, blogs and even newsletters, now the entrepreneurs can get all the details of a certain business with just at a single click, allowing them to make quick business decisions.

The digital marketing has the ability to provide the prospect client with all the required information about a certain business. This in turn will help the client to make an informed decision about continuing the business relation further. The digital media has made it possible to understand a business virtually without having to physically attend any trade show or conference. Without any budget over pressure, you can reach your target audience in the target country and hence benefit your business.

By all the above facts, we can truly comment that digital media is a boon when it comes to generating successful leads. So it’s time to go online, promote your business using digital media and witness growth manifolds. Digital media can help you to develop efficient & cost effective Leads.

“Utilize digital tools, extend your reach, increase your visibility and generate more n more leads”

Popular Digital Marketing tools:

  1. SEO or Search Engine Optimization
  2. PPC or Pay per click Ads
  3. Social Media Marketing
  4. Website Optimization
  5. Content Marketing
  6. Email Marketing

These cost effective digital marketing tools can transform your business with more engagement and lead generation. Small businesses can you these digital tools to maximize revenue.

Globexo Marketing is a full service B2B Digital Marketing agency. We understand the importance of online reputation for a company looking to grow globally. We deliver digital solutions for businesses, ranging from local to global.

Online Digital Marketing – What Is It?

Digital marketing though part of mainstream conversations today is still a topic where many have a doubt. This article attempts to provide information regarding digital marketing using simple non-technical terms. The emphasis has been on making this article suitable for non-technical readers.

In this era of technological advancement, there would be hardly anyone who would not have heard about digital marketing. Well, it is a common word used now a days, however not everyone know about what exactly does it include.

Most of us confuse digital marketing with Search Engine optimization (SEO). It is not just SEO or Social Media Optimization (SMO), rather it is an amalgamation of all such activities which are applied to market your website in the most optimum manner. The nature of such activities would primarily depend on what your business vertical you are in.

Market your business

So, let’s take an example: suppose you have an online bookstore which you want to market over the internet and create a brand so that you get users to who will do transactions through your site resulting in revenue generation for your business. What would you do? It may happen that you would not have all the expertise on how to market your website and bring qualified inquiries which you can convert into business prospects. You need to take the help of digital marketing experts who have the domain knowledge to market your brand.

So the next question which pops up in your mind would be how would online marketing help you in getting business over and above your conventional marketing strategies? Different digital marketers would reply to that question in different ways. The best logical answer to that would be that digital marketing initiatives would complement your conventional techniques, augmenting your brand presence. So it is not either digital or conventional, rather its conventional & digital both together.

Digital Mediums:

In layman’s term, digital marketing is basically promoting brands using online mediums and digital channels. The field of digital marketing includes a complete multitude of elements such as mobile phones, online collateral, email marketing, social networks and many more. It has lots of advantages. Firstly, it is a type of direct marketing. Second, it is actually possible to create customized messages which further can be personally customized for each recipient. This approach will allow you to measure quantitative results providing you information about who was exposed to your messages, at what time, from which part of the world and what actions the viewer too as a result of your initiative.

Internet Revolution

A few years ago, the methodologies of creating and advancing brands were limited. Since the internet revolution, the ways by which you can reach to your potential customers have multiplied manifolds. As it is rightly said, the world is becoming smaller.

The traditional marketers are hesitant in using digital marketing strategies because they are not so familiar with the concept yet. On the other hand there are the digital age aficionados who believe that implementing online marketing strategies definitely helps them to bring more business. If you are still confused whether to go take the digital route, don’t be! Because it would complement the conventional practices which would help you in marketing your brand in an optimized manner.